biz with a 2.9 trust rating: 17% lower than. us, each with a 3.3.īringing up the rear is. ![]() co TLD comes in right behind it with a 3.4. com comes out on top with a trust score of 3.5.īut it doesn’t win by a huge amount: the. Here are the perceived trustworthiness scores of the 8 top-level domains we tested, on a scale of 1 – 5:Īs you can see. co and other domain extensions?Ī domain people trust is more likely to get clicked on, linked to and shared. You can also click here to get a PDF version of the full results, including a few bonus demographic-specific takeaways that aren’t in this article. But read on for more details - and to see how 7 other TLDs performed in our test. com outperforms all other domain extension options. When people try to remember a URL, they’re 3.8 times more likely to assume it ends in.com domains are over 33% more memorable than URLs with other top-level domains. Key finding: which domain extension is best in 2022? We ran an experiment with 1,500 people to find out. io or any other popular top-level domain? Ready to find a great domain name? Start searching now at domains.google. As you go through this process, be sure to brainstorm some back-up names in case the domain name you want isn’t available. Now that you know some important guidelines, the next steps are brainstorming, research, and seeing what domains are available. These should never be used in your domain name trying to do so can lead to legal action and suspension of your domain. Brand names and trademarks used by other companies.These can make your site seem suspicious and make people worry it’s a phishing or malware site. These might make it hard for people to find your site. Funny spellings or words that can be spelled different ways (like “way” or “too”).These characters are hard to type and might lower the perceived credibility of your website and business. Some elements could negatively impact how people perceive your domain name, such as: Get the full scoop on TLDs and what’s right for you in our post about how to choose between traditional and new domain endings. com version of their domain name and then point that domain to their main website address. com, so many businesses also purchase the. However, a lot of people may still default to typing in. Another plus: they don’t adversely affect your search ranking. Because new TLDs haven’t been around that long, short and memorable domain names are often still available. With many TLDs to choose from, brands now have more options to create a distinctive domain name that quickly communicates the purpose and value of their offering. You can find the full list of new TLDs that Google Domains offers on this page. com, but there are now a wide variety of TLDs, ranging from. The most popular domain ending or TLD (top-level domain) is. An average domain name is better than no domain name. Don't let choosing a perfect domain hold you back from starting your business or project. Many people get caught up trying to choose the perfect name, when that time could be spent building a great brand around a perfectly good domain name. You don’t want to confuse people who type in your domain name and get to a website with a different name. ![]() While it may seem obvious, your domain name should be the same as your brand name, or as close to it as possible. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. Your domain name should reflect your brand, and vice versa. Including your location (like “miami”) in your domain name might also help you target local customers and users. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location. Relevant words help users find you in a search and recognize what you do at a glance. Complicated or uncommon words or names may be hard to remember and spell correctly. You want people to remember your domain name and type it accurately. It’s a good idea not to exceed 2-3 words. It’s also easier to stand out when there’s less to read. Shorter names are easier to remember and to type, which means users are more likely to find you. When it comes to a domain name, less is more. While it isn’t an exact science, and there are few absolute rules, here are some guiding principles for picking a name that reflects and helps your brand. A carefully chosen domain name may increase user interest and drive web traffic, while a carelessly chosen one might do the opposite. Your domain name is often one of the first things someone sees, and it can affect their impression of your website and your brand. Choosing a domain name can be one of the most important steps in establishing your brand or business.
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